There are few things in this world that are as beautiful as a sparkling diamond. But did you know that diamonds have a strange affinity to grease, and that lotions skin oils and daily wear can drastically dull their appearance? Think of looking into a cloudy mirror, your diamond reflects light in much the same way a mirror reflects your image. When your diamond is dirty, it dulls its brilliancy and the dispersion of light is hindered. Soaking your diamond jewelry in diluted ammonia and water will loosen the dirt and a gently once over with a toothbrush will help clean away any dirt behind the stone. It should then be rinsed thoroughly with water. Although this process should be done often, all diamond and fine jewelry should be cleaned and checked by a professional on a regular basis. To prevent the loss of your diamond and precious stones due to worn tips and broken prongs, bring them in and have them cleaned and checked by our expert staff while you wait, FREE OF CHARGE!